About Us

Our Story: Parents helping parents find toys that matter

Playful Goods was started by a group of parents who've been exactly where you are—standing in a toy aisle, scrolling through endless product pages, wondering which toys will actually get played with and which will collect dust in a corner.

We've bought toys for our own kids. We've agonized over birthday gifts for nieces, nephews, and friends' children. Through years of trial and error, we've learned what works: toys that spark imagination, support development, and—most importantly—get used again and again.

Why We’re Different

Why Do Quality Toys Cost So Much?

Kids' toys have gotten expensive. Really expensive. And it's not because the toys themselves cost more to make—it's because of all the middlemen between the factory and your front door.

The traditional supply chain looks like this: Factory → Sourcing agents → Tariffs → Warehousing → Branding → Retail store → You. Each step adds a markup. Each hand the product passes through takes a cut.

And then there's Amazon. Sure, two-day shipping is convenient. But sellers on Amazon pay nearly 50% of each sale in fees and fulfillment costs. Those costs don't disappear—they get baked into the price you pay. Plus the yearly membership fees just to access those "savings."

"We asked ourselves: what if we could cut out the middlemen entirely?"

We partner directly with top-rated manufacturers around the world—in Sweden, Germany, the USA, China, India, and beyond. These are the same factories that supply the premium brands, making the same quality products. We just skip the six steps in between.

Our model is simple: Supplier → You.

No sourcing agents taking a cut. No warehouse fees. No retail markup. No Amazon's 50% toll. Just great toys at honest prices.

The Trade-Off (and Why it's Worth it)

We don't keep inventory on hand—on purpose. If we did, we'd have to order huge quantities of a smaller selection, tie up capital in warehousing, and pass those costs along to you. Instead, we curate a wide range of carefully vetted toys from trusted manufacturers.

This means shipping times may be a little longer than you're used to. Your order ships directly from the supplier, not from a warehouse down the road. But your wallet will thank you—and so will your kids, because you'll be able to afford the good stuff.

Quality toys. Fair prices. Straight to your door.

That's Playful Goods. Curated for Curious Kids.